When you do not know what to post, you assume the problem is that nothing interesting is happening to you. The fastest content you own is not about you at all, and one sitting with your phone produces weeks of it.
The video answers the question directly: what do you post when you have nothing to post? Three ideas, all low effort.
First, highlight a client. Not necessarily a recent one — anyone from the last six or twelve months. It can be a five or ten minute recorded call, or just you talking over a photo, or a thirty-second shout-out with no picture at all. Then comes the mechanic that makes it a system rather than a one-off: "Batch record make a list of, three to five people or businesses that you wanna shout out set up your phone, record those."
The reason it works, in her words, is that most real estate content is promotional — "Look at me. Look at this shiny award I won. I'm number one. Call me today. Look at my listing." A shout-out is the opposite, it lets you tag the person, and nine times out of ten it is unexpected, so they like it, comment, and share it out to their own people. It does not have to be a client. It can be your lender, someone on your team, a local business, anyone in your circle.
The second idea is your surroundings: go outside, flip the camera around, shoot ten or fifteen seconds of B-roll — the neighborhood, the flowers, the sunrise — add a neighborhood song and text over the top about living and working in the community. The third is simply what you are working on today, which can be a photo, not a video.
“Batch record make a list of, three to five people or businesses that you wanna shout out set up your phone, record those.”
The reason your posting stops is decision cost, not shooting cost. Every day you have to invent the idea before you can record it, and that is the step that quietly kills the habit by Wednesday.
A list of five names removes the decision entirely, and it changes who your content reaches. A post about you goes to your followers. A post about somebody else goes to theirs, because they share it — which is the whole point of tagging a local business rather than posting another listing graphic.