You assume your people know you can connect them with an agent anywhere, because it is obvious to you. It is not obvious to them, and the fix is a sentence at the bottom of something you already send.
The episode is about mining a database you already have. One host went through her own list — only 171 people — and counted eight she would call repeat referrers, people who have sent more than one person and would send another. That is 4.7 percent of her list doing that work.
Her second question is the one that produces the story: when was the last time you told your people you could find them an agent in another city?
A member of their community added a line at the bottom of her newsletter: "Did you know that if you are moving out of the city, state, I can help I can help you I can help refer you out, find someone, and vet a good agent." By her own account someone replied, she sent the referral out, and she got a referral check.
The point they keep returning to is that we assume everyone is sitting around thinking about us, and nobody is. One of them describes meeting a woman who had moved four times and could not name a single one of the agents she used.
“Did you know that if you are moving out of the city, state, I can help I can help you I can help refer you out, find someone, and vet a good agent.”
This is the cheapest thing on your list because the audience is already assembled and the send already happens. You are not asking for business, you are telling people about a service they did not know existed, and out-of-area moves are the ones you currently hear about after they are done.
It also changes what you are worth to someone leaving. A client moving away has been a goodbye; now it is a call to an agent in that market, a referral agreement, and a check months later — plus a client who tells the story of how you handled their move.