Every agent has agreed to test a price to keep a listing, on the reasoning that you can always come down later. The number came out in open court, from the portal your seller refreshes every morning, and it is not attention you get back.
Zillow is suing Compass, and at a hearing in that case Zillow's own chief industry development officer was put under oath and asked how listings actually perform on the site. He gave two numbers.
Two-thirds of the attention a listing will ever get is gone inside five days. And this is not a coach's estimate or a study somebody paid for — it is the portal's own executive, on the record, in a case Zillow itself brought.
This is the cleanest argument for pricing right on day one you will get this year, and it isn't your opinion — it's Zillow's. It also kills the price "test, because the test spends the only week of real exposure the listing gets. A seller can argue with the first week matters most." They cannot argue with 180 to 60.