Every agent treats that call as a judgment they have to defend on the spot. All three of these decided it in advance instead, so the call becomes a promise the seller already made — one waits for a trigger, one never waits at all, and the third says the size of the cut is the only thing that matters.
Your listing isn't selling. Now you have to call the seller and tell them the price has to come down. Every agent puts that call off, because in the moment it sounds like you admitting you got the price wrong.
All three of these fixed that the same way — they set the rule before they took the listing. Then they went in three completely different directions.
BAM calls it the 10-10-0 rule, and it goes in the listing presentation, not the crisis. Two thresholds: 10 days with 0 showings, the price adjusts. 10 showings with 0 offers, the price adjusts. When the moment comes, the call opens with "as promised" — you're enforcing the seller's own agreement, not delivering bad news.
The second agent doesn't wait for a trigger at all. She schedules every drop at the listing appointment — every 15 days for 45 days, in dollar amounts — and gets it signed into the listing agreement. Then one email the day before each one.
"We do price drops by 11,000 or 24,000. And just schedule it out. And then they sign it in the listing agreement."An agent describing her own listings, on a live coaching call
A broker who had 750 listings says the two systems above are arguing about the wrong thing. What moves a house is the size of the cut, not the timing of it. Below 5%, movement was much less likely. At 5% or more is where activity started. He starts the conversation on anything past 30 days unsold.
"When I had 750 listings, we split tested this ad nauseam."From a clip titled "five percent"
If you pick the calendar, check it against the floor. An $11,000 drop is under 5% on any house priced above $220,000 — so in most markets your scheduled amount needs to be bigger than her example, or you are making the exact reduction the third system says does nothing.
“In the first 10 days, if there are 0 showings, we adjust the price”
You can't run all three, and you don't need to. What they agree on is the part worth stealing: the decision gets made before you need it. Agents avoid this call because it feels like admitting the price was wrong, and every one of these removes that by settling it while the seller is still optimistic and still choosing you.
Pick the one that matches how you work — a trigger, a calendar, or a floor. Then check it against the other two before you use it.