Open Houses·DID YOU KNOW

The One MLS Search to Run Before You Agree to Sit Another Open House

Agents choose open houses by which listing was offered and how free the weekend was. This takes about a minute, and it decides between four hours of traffic and four hours on your phone.

From Brivity· August 13, 2026Open the source ↗ Jump to 30:03

The Quick Take

Asked how to get more open house traffic, she says it's almost never the marketing. It's the price bracket. Here is the search:

Step 1: Count pendings in the last 30 days, in $100,000 brackets, stepping down
Step 2: Find where the count jumps
Step 3: Hold your open houses in that bracket

Her example: 8 pendings in one bracket, 48 in the bracket below it. That lower band is where the buyers actually are this month, so that is where she holds hers.

The Useful Part

“how many pended in the last 30 days, 900 to 800, 800 to 700, 700 to 600.”

Our Take

Attendance is decided before you print a sign, by how many buyers are transacting in that band right now. Agents keep sitting the beautiful listing at double the median because it's a nicer house, then conclude open houses don't work.

If your own listing isn't in the band, go host somebody else's that is. It's free, repeatable, and needs nobody's permission.

Do This

Run the pending count in $100,000 brackets and write the numbers down.
Hold your open houses where the count jumps, even if the listing isn't yours.
Add a second day for the same house, and enter it in the MLS rather than only signposting it.